I believe in intentional, expressive design, rooted in empathy and care. My passion is utilising technology, while celebrating the best of human creativity.
Design, Illustrations, UX/UI, Photography, Writing, and great vibes.
Design, Illustrations, UX/UI, Photography, Writing, and great vibes.
Professional Style Projects
Listening Ear
A product of the course “Introduction to digital products” Instructed by Uri Succary, Bezalel, 2025
Why? When approaching this project, we tried to visualise the ways in which AI can support our real life relationships. The vision we came to was an app capable of analysing the user’s digital conversations, provide insight into patterns and prevent communication.
How? After researching existing products and user’s needs and wants, we started brainstorming possible functions of our app. Our goal was to create an intuitive interface, evoking playfulness and approachability, in order to make the user feel supported and understood.
Branding
Noga - Different Tratment
A product of the course “Introduction to branding” Instructed by Idam Am-Shalem, Bezalel, 2025
Why? When looking into the field of alternative mental health care, I found that most brands are either extremely unreliable, or that they market themselves in a clinical dry form - which I believe is targeted towards family members or professionals rather then the patients themselves. The goal of this project was to create an alternative that doesn’t talk down to young mentally ill people.
How? After defining the values and audience, I focused on building a brand language that feels youthful, direct, and unapologetically different. Through a manual, imperfect aesthetics, conversational tone, and a strong emphasis on personal connection, the brand aims to meet users where they are.
UX/UI
Motion
White night at the Miffal
A product of the course “Graphic Design” Instructed by Tal Harada, Bezalel, 2025
Why? This project was the result of a full semester of historical and visual research of a significant building in Jerusalem. During this process I fell in love with the Miffal and it’s lively, ever-evolving aesthetic identity. I decided the best way to represent the Miffal was to capture the feeling of a space where art is so ubiquitous, you discover a new piece with every glance.
How? The first step of this project was to visit the Miffal with a friend and a camera. All the assets used originated in the photos I took at the location. To process the photos into a still and a moving poster I used a combination of traditional collage technics, Procreate, and various Adobe software.
Personal Projects
Self Portrait
Why? I had an idea for an interesting dynamic structure in Figma, and I wanted to try it out.
How? I chose this photo I took of myself to establish a sense of intimacy, and make the action of dismantling the photograph feel more significant. The quotes are things people in my life had said about me.
AN-14, Reborn
Why? After writing a short story, I wanted to find a way to control the rhythm of reading, and make the text feel almost audible.
How? The short story is about a clone, being formed in a lab after the death of its predecessor. I made it scrollable in Figma, and added some neat tricks.
Assorted Illustrations
Why? When I’m not doing anything else, I usually draw. Some of the illustrations attached were made for school, others just for the fun of it.
How? Mostly digital mediums, though I do enjoy traditional technics.
skills
Digital Design - User Experience & Marketing
Illustration - Traditional, digital and 3D modeling
Photography
High level language & communication skills
Excellent interpersonal abilities
Experience & confidence in high stress work environments
Education
Visual Communication Degree Bezalel (in progress, 3rd year)
High school diploma Shvilim Democratic school, Pardes Hanna
software
Figma
Adobe illustrator, Indesign, Photoshop and Premiere
Cinema 4D
Procreate
High level MS Excel & Power Point
languages
Fluent in English and Hebrew
About me…
When explaining what UX/UI was, a professor told us:
“A good designer is empathetic, attentive, and most importantly - kind.”
That was the moment I became passionate about this field.
My philosophy is that all creative pursuits are closely intertwined, and they’re all really about communication.
I love nothing more than guiding others through a rewarding experience, inspiring emotions and expressing my ideas to the world.
(Some of) My hobbies:
Arts & crafts
Writing and reading poetry and fiction
Roleplaying Games
Powerlifting